Bloomberg Originals
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Apple Has a Big iPhone Problem
Posted
March 21, 2016
Views
10,378
Likes
152
Comments
30
Engagement
1.75%
March 21, 2016
10,378
152
30
1.75%
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1:40Now PlayingMarch 21 -- Apple sold roughly 35,000 iPhones every hour, every day of the quarter ending last December. The company is in enviable financial health, thanks in large part to its iPhone, but panic has set in among Apple investors. For the first time ever iPhone sales are expected to decline this year. Bloomberg Gadfly's Shira Ovide explains why the downward trend means big trouble and what Apple needs to do to fix it.
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