Bloomberg Originals
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The Story of Steve Jobs and Tim Cook You Didn't Know About
Posted
April 1, 2016
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3:06Now PlayingApril 1, 2016 marks the 40th anniversary of the founding of Apple. A lot has changed at the company over the years, including the person running the show. In 2011, Steve Jobs named Tim Cook as Apple’s new CEO. Cook has led the company to better financial performance than it had ever achieved before. Bloomberg Businessweek's Sam Grobart explains Apple’s history under Cook's leadership and the mark he is leaving on the company and world.
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