Bloomberg Originals
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CBS CEO: The Best Ad Buy Is Broadcast With Digital
Posted
May 4, 2016
Views
2,286
Likes
16
Comments
4
Engagement
0.87%
May 4, 2016
2,286
16
4
0.87%
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7:42Now PlayingMay 4 -- Les Moonves, chairman and chief executive officer at CBS, discusses the surge in broadcast television advertising, success of the CBS digital platforms, the future of the radio division, his dual role as CEO and chairman, and plans for expansion. He speaks with David Westin on "Bloomberg Markets."
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