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Want to Hack Your Body? This Startup Says Its Pills Will Help
Posted
May 11, 2016
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May 11, 2016
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4:33Now PlayingMay 10 -- Geoffrey Woo and Michael Brandt founded the start-up Nootrobox that sells so-called “nootropics,” pills designed to enhance memory, cognition, and mental stamina. Nootrobox’s mission is to improve the way we function on a daily basis. The company sees a market in people who want an extra edge but don't want prescription drugs like Adderall. “In the office of the future, people will get to work, sit down, and pop a pill to help them focus better,” says Brandt, Nootrobox’s chief operating officer. But when that future will arrive is unclear. Bloomberg Businessweek’s Caroline Winter visited Nootrobox's officein California.
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