Bloomberg Originals
Bloomberg Originals
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Apple's Tim Cook Is Betting on Augmented Reality

Posted

March 21, 2017

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Tim Cook has talked up a lot of technologies since becoming Apple's CEO in 2011 but no technology has fired him up quite like augmented reality, which overlays images, video and games on the real world. Bloomberg's Mark Gurman has more on "Bloomberg Markets."

Guests & Subjects Covered

Tim CookApple's CEOBloomberg's Mark GurmanBloomberg Markets

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Apple's Tim Cook Is Betting on Augmented Reality · Bloomberg Originals · Sentinel