Bloomberg Originals
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The Real Reason We Buy Diamonds
Posted
September 7, 2018
Views
287,922
Likes
4,506
Comments
329
Engagement
1.68%
September 7, 2018
287,922
4,506
329
1.68%
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4:43Now PlayingMost of us presume proposing with a diamond engagement ring is just part and parcel of getting married, but this tradition hasn't actually been around all that long. It was dreamt up by some smart advertising and has since changed the entire diamond market.
Then This Happened is a Bloomberg Digital Original series about the numbers, people, and stories behind decisive moments that changed history.
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