Bloomberg Originals
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How India Made Cricket a Billion-Dollar Business
Posted
October 3, 2022
Views
2,399,238
Likes
23,052
Comments
2,348
Engagement
1.06%
October 3, 2022
2,399,238
23,052
2,348
1.06%
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22:15Now PlayingAt the turn of the century, cricket was struggling to attract audiences and its commercial future was in doubt. Now it boasts the second-most valuable sporting franchise globally, behind only the NFL. This is the story of how one country changed the fate of cricket.
#sports #cricket #bloombergquicktake
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