Bloomberg Originals
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Inside Modi's Dangerous Bet on Alternative Medicine
Posted
February 28, 2024
Views
53,780
Likes
1,295
Comments
424
Engagement
3.20%
February 28, 2024
53,780
1,295
424
3.20%
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7:00Now PlayingIndia’s alternative medicine industry is booming as ancient principles of healthy living gain new traction, thanks in part to support from Narendra Modi’s government. “Ayurveda”, an ancient medical system that has existed in India for centuries, is flourishing with help from holistic-living influencers with vast reach on Instagram and YouTube. But there's a dark side to Ayurveda’s popularity.
Some doctors in India are seeing patients suffer serious injuries from long term use of ayurvedic medicines. Medical professionals trying to raise awareness about the dangers of alternative medicines have faced lawsuits and even government intervention.
Bloomberg Originals looks at the intersection of ancient wellness practices with a modernizing India. Read the full story
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