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How Nike Ran Into Trouble

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August 2, 2024

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Nike is now worth $100 billion less than it was during the last Summer Olympic Games.The brand’s decision during the pandemic to cut ties with brick-and-mortar retailers in favor of its own stores and website played a part in its decline in value, but so did the rise of competitors like ON, Asics and Hoka. It’s one of the reasons that this year’s Paris Games are exceptionally important for the world’s largest sportswear retailer.

#Nike #Business #News

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Summer Olympic GamesTheON AsicsHoka ItsParis GamesIntroduction NikesNike Business NewsSubscribe GetBloomberg Quicktake

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How Nike Ran Into Trouble · Bloomberg Originals · Sentinel