How Jerry Lorenzo’s Quest for the Perfect T-Shirt Launched a Fashion Empire
October 9, 2024
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48:10Now PlayingHow Jerry Lorenzo’s Quest for the Perfect T-Shirt Launched a Fashion Empire
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as posted by the channelDesigner and Creative Jerry Lorenzo takes us on a journey from working in retail and throwing parties in Los Angeles to crafting his own perfect t-shirt and accompanying brand, Fear of God. Lorenzo sits down with Noah Callahan-Bever to discuss how he pivoted to embedding himself in the bubbling streetwear scene, eventually creating his own line of clothing, and gaining the attention of Kanye West and later Justin Bieber.
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