Bloomberg Originals
Bloomberg Originals
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Can Starbucks Save Itself?

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December 3, 2024

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Higher prices and longer wait times have Starbucks customers pulling back. With sales falling for three straight quarters and baristas juggling in-store, drive-thru and digital orders with endless customization options, the struggling chain is in need of a fresh start. So, how did the company get here and what is new CEO Brian Niccol's plan to turn it all around?

#Starbucks #Business #Bloomberg

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CEO Brian Niccol'sThe Starbucks StoryCafe ExperienceProtests ChinaOther WoesCan Brian Niccol SaveDay Starbucks Business BloombergSubscribe Get

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Can Starbucks Save Itself? · Bloomberg Originals · Sentinel