Bloomberg Originals
Bloomberg Originals
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Can Japan’s Carmakers Survive China’s EV Threat?

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February 14, 2025

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Japanese carmakers like Honda and Nissan are losing market share at an alarming rate, especially in Southeast Asia. Their decline comes just as China is taking the lead in electrification.

This raises the question: Can the once mighty Japanese car brands rally in the face of this threat?

Get the Hyperdrive newsletter, your guide to the future of cars, from reporters around the world:

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