How Mattel Turned Decades-Old Toys Into IP Gold | Quantum Marketing
April 10, 2025
19,757
422
16
2.22%
Search the Record
IndexedEvery word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
Bloomberg Originals Episodes Around April 10, 2025
See what was published immediately before and after this episode.
23:02Now PlayingHow Mattel Turned Decades-Old Toys Into IP Gold | Quantum Marketing
YouTube Description
as posted by the channelLisa McKnight, Mattel’s chief brand officer and an EVP, has been at the forefront of reviving the iconic Barbie. The famous brand has since launched itself beyond store shelves and onto the big screen.
From social media to AI, advertising has changed dramatically in a short time. Host Raja Rajamannar sits down with marketing leaders to learn how they cut through the noise to reach consumers. Watch the series
#Marketing #Business #Mattel
--------
Like this video? Subscribe
Get unlimited access to Bloomberg.com for $1.99/month for the first 3 months
Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it.
Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world.
Visit our partner channel Bloomberg Quicktake for global news and insight in an instant.
Links & Promotions
Guests & Subjects Covered
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.