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The Real Reason Nintendo is Betting Everything on Switch 2
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June 6, 2025
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10:59Now PlayingThe Nintendo Switch has generated over $100 billion in revenue, making the Switch 2 the most important console launch in the company's history. But its design is surprisingly safe -- and the reason why lies in the shadow of its biggest failures.
In this deep dive, we break down how the disastrous launch of the Wii U and the lessons from the 3DS forced Nintendo to abandon its usual risk-taking. We analyze the numbers to explain why an iterative "Switch Pro" model might have been Nintendo's only logical choice. With a high price tag, new threats from tariffs, and competitors on all sides like Valve's Steam Deck and the upcoming Asus ROG Xbox Ally, is playing it safe the ultimate gamble?
What do you think? Is Nintendo making the right decision by playing it safe with the Switch 2, or do you miss their wild innovation? Let us know in the comments!
Take a deep dive into the video game business with the Game On Newsletter:
#NintendoSwitch2 #Nintendo #GamingNews #VideoGameHistory #Switch2
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