May 31, 2023
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27:56Now PlayingWhat is Adidas without Yeezy? It’s making a lot less money for starters. Last year, longtime collaborator Ye — previously known as Kanye West — finally pushed executives too far with his outbursts and a series of anti-Semitic rants. Adidas cut ties on a collaboration worth billions.
It left a gaping hole in Adidas’s profits and exposed the challenges that one of Germany’s biggest companies now faces. Bloomberg reporters Kim Bhasin and Tim Loh join this episode to walk through how it all unfolded, and where Adidas goes from here.
Read moreAdidas After Yeezy ()
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Each weekday, The Big Take brings you one story—one big, important story. Host Wes Kosova talks to Bloomberg journalists around the world, experts and the people at the center of the news to help you understand what’s happening, what it means and why it matters. Money, politics, the economy and business, energy, the environment, technology—we cover it all on The Big Take.
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