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A Billionaire’s Quest to Save a Trillion Trees Is Falling Short | Big Take

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May 3, 2024

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Since 2020, Salesforce CEO and co-founder Marc Benioff has been on a mission to plant and preserve one trillion trees. The idea behind his initiative, 1t.org, is simple: A tree is good at taking carbon dioxide out of the environment. And more trees mean more greenhouse gas removal.

Four years, millions of dollars, and dozens of pledges from non-profits, NGOs, national governments, and private companies later – how close is Benioff to one trillion trees? Today, host Sarah Holder talks to Bloomberg wealth reporter Sophie Alexander about why a billionaire decided to go all in on reforestation, why the private sector followed, and why the initiative is lagging behind.

Read moreA Billionaire Wanted to Save 1 Trillion Trees by 2030. It’s Not Going Great. ()

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Each weekday, The Big Take brings you one story—one big, important story. Host Wes Kosova talks to Bloomberg journalists around the world, experts and the people at the center of the news to help you understand what’s happening, what it means and why it matters. Money, politics, the economy and business, energy, the environment, technology—we cover it all on The Big Take.

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Guests & Subjects Covered

Salesforce CEOMarc BenioffSarah HolderSophie AlexanderA Billionaire WantedTrillion TreesIts Not Going GreatThe Big Take

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