The ‘Upflation’ Formula: Halve the Ingredients, Double the Price | Big Take

You’ve probably felt the pain of inflation. And you’ve also probably heard about shrinkflation — when companies respond to inflation by keeping their prices steady and making their products smaller. But have you heard of ‘upflation’?

It’s a new tactic consumer goods brands are using to get people shopping again. From whole-body deodorant to more genres of razor, companies are tweaking everyday essentials and jacking up the price. On today’s Big Take podcast, Bloomberg consumer goods reporter Leslie Patton tells host Sarah Holder where to spot upflation in the wild – and how to avoid paying extra for everyday products.

Each weekday, The Big Take brings you one story—one big, important story. Host Wes Kosova talks to Bloomberg journalists around the world, experts and the people at the center of the news to help you understand what’s happening, what it means and why it matters. Money, politics, the economy and business, energy, the environment, technology—we cover it all on The Big Take.

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