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'Wagyu' Beef For £5 on UK Supermarket Shelves

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November 8, 2024

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A wagyu steak could set you back £260 in London's upmarket restaurants. But that hasn't stopped people in the UK in a growing appetite for the high-grade beef, and it's an opportunity for British farmers. Bloomberg's Jennifer Creery explains how British farmers are trying to breed their own specialist cattle and what the premium meat industry says about how consumers are increasingly cooking at home.

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'Wagyu' Beef For £5 on UK Supermarket Shelves · Bloomberg Podcasts · Sentinel