Inflation’s Latest Victim: Brand Loyalty | Big Take
November 19, 2024
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13:44Now PlayingInflation’s Latest Victim: Brand Loyalty | Big Take
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as posted by the channelBloomberg reporter Leslie Patton has noticed a pattern looking at the earnings of mid-priced, brand name companies like Kraft and Luvs. Their sales are down, while the sales of similar products on either end of the price spectrum — cheaper generics and high-end premium goods — are up.
On today’s Big Take podcast, Leslie joins host Sarah Holder to discuss how this “middle brand squeeze” is playing out on grocery store shelves.
Read moreShoppers Are Ditching Classic Brands They Once Loved ()
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