Elon promises a more positive X for users. But will he follow suit?

Elon Musk forecasted an algorithm tweak that will promote more entertaining and positive content on X.

On this episode of the Elon, Inc. podcast, we discuss the platform's new feature and whether it will change Musk's own posting habits

For those who haven’t been following Elon Musk’s voluminous and combative X posts about the UK—good for you. It’s a confusing situation where Musk backed and then renounced fellow right-winger Nigel Farage, and then tried to taint Prime Minister Keir Starmer with a “scandal” tied to when he was a prosecutor. Starmer, for his part, said “a line has been crossed” with Musk’s messaging. Musk then made an X poll asking people, essentially, if it was time for a coup in the UK. David discusses this with Bloomberg Opinion columnist Marc Champion, Musk reporter Dana Hull and UK government reporter Alex Wickham.

Then, Kurt Wagner and Max Chafkin join Hull to talk about changes at X. Musk seems to have changed the platform’s policy to privilege posts that are “positive” in nature. The timing of this has the panel wondering if he plans on boosting people who are saying nice things about, say, how his new boss is doing come Jan. 20.

Finally, “Adrian Dittman.” It’s been a longstanding rumor that this person is actually Musk—his voice sounds like Musk’s in various recordings and he posts often about Musk in glowing terms. A recent story seemed to debunk that rumor, but the internet doesn’t seem ready to let go.

Elon Musk’s sprawling business empire has granted the billionaire a degree of power and global influence that transcends the industries he’s reshaped. He is the leader of no fewer than six hugely influential companies, spanning electric vehicles to wartime communications, and their innovations could shape the fates of nations.

Musk is polarizing, confounding and inescapable. And he is the biggest business story of our time.

Each week, listen in as host David Papadopoulos convenes a panel of Bloomberg Businessweek journalists who are tracking Musk’s companies and the surprising ways they intersect. They break down the business mogul's latest moves and analyze what they could mean for us all.

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