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TikTok's Future Hangs on Trump After Supreme Court Upholds Ban
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January 17, 2025
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3:26Now PlayingThe US Supreme Court has ended TikTok’s nine-month legal battle, forcing leaders both within the company and in Beijing to consider a dwindling set of alternatives for keeping the popular video-sharing app alive.
TikTok’s China-based parent, ByteDance Ltd., can agree to sell the app’s US operations – a path the company has said it has no interest in pursuing – or wait to see if President-elect Donald Trump makes good on his promise to orchestrate a solution. No matter the scenario, Trump promises to be at the center of the process, either by successfully stalling the ban set to take effect Sunday or approving a deal that addresses the US government’s national security concerns.
“The Supreme Court decision was expected, and everyone must respect it,” Trump wrote in a social media post Friday. “My decision on TikTok will be made in the not too distant future, but I must have time to review the situation.”
Trump’s potential role in any plan to save TikTok remains both intriguing and complicated. The ban is set to take effect just one day before his inauguration, and while it has been reported that President Joe Biden won’t enforce the ban on day one, the decision on what to do long-term will become Trump’s problem almost immediately.
If the new president is hoping to find a buyer, doing so will be a challenge, and not just because ByteDance has balked at the idea of selling. The expected price tag is also a barrier. Few companies or individuals could likely afford TikTok, which is estimated to be worth $40 billion to $50 billion.
Matt Schettenhelm reports on Bloomberg Intelligence.
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