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Influencers Fueled Zyn’s Rise. Could the Attention Backfire? | Big Take
Posted
January 27, 2025
Views
297
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4
Engagement
1.35%
January 27, 2025
297
4
1.35%
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16:54Now PlayingZyn nicotine pouches hit the market as a run-of-the-mill tobacco-replacement product, but over the past few years, they’ve gone viral thanks to so-called “Zynfluencers”: content creators who post about Zyn. They’re not paid by Zyn’s parent company Philip Morris, and while the online hype has likely helped sales, it also presents risks for the tobacco giant.
Today on the show, Bloomberg Businessweek writer Ellen Huet joins host Sarah Holder to discuss what could become an existential question: Can the company ride the Zynfluencer wave without getting in trouble if kids get hooked?
Read moreZyn’s Online Hype Risks Leading to the Nicotine Pouches’ Downfall ()
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