Googling in the ChatGPT era
March 25, 2025
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1:09Now PlayingGoogling in the ChatGPT era
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as posted by the channelGoogle Search ruled the web for 25 years. Can it evolve for the AI era?
On this episode of the Big Take podcast, Bloomberg's Davey Alba and Julia Love take us inside Google's high-risk revamp of its core product. Listen to the full episode wherever you get your podcasts.
Search is the most lucrative part of Google’s business. So when ChatGPT launched in 2022 and offered to answer users’ every question, it posed an existential threat to the company, forcing Google to respond. Google had to figure out how to compete. But integrating generative AI into Google search would fundamentally change the company’s core product, and it introduced big risks.
Bloomberg reporters Davey Alba and Julia Love spoke to Google executives and former employees to get a look inside Google's plans to transform search with AI.
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