April 15, 2025
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2:48Now PlayingTikTok users in the US are being inundated with videos from Chinese influencers encouraging American buyers to overcome punitive Trump tariffs by buying direct from the “world’s factory” — China.
Mostly filmed at Chinese factories purporting to supply top US brands from Lululemon Athletica Inc. to Nike Inc., the influencers aim to “expose” how the vast majority of consumer goods are made in the world’s second-largest economy. Many of them provide website URLs and contact details for viewers to order directly from these suppliers. “Why don’t you just contact us and buy from us? You won’t believe the prices we give you,” said one creator selling luxury handbags.
In another video, TikTok creator @LunaSourcingChina, stands outside a factory she says makes Lululemon yoga leggings for $5 to $6 even though they retail in the US for more than $100. “The material and craftsmanship are basically the same,” she says.
A Lululemon spokesperson said the company manufactures about 3% of its finished goods in Mainland China and that authentic products are only available for purchase at Lululemon stores, official websites and authorized partners.
Bloomberg' TV's Annabelle Droulers and David Ingles break down the latest social media phenomenon on The China Show
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