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Saudi's Prince Alwaleed Banks Next Move on Elon Musk
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April 25, 2025
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6:55Now PlayingBloomberg's Devon Pendleton talks her new piece on Prince Alwaleed's return to public life and how his friendships with Elon Musk and Donald Trump prompted his next act.
Prince Alwaleed bin Talal is back.
The flamboyant billionaire founder of Saudi conglomerate Kingdom Holding Co., in a literal sense, never really went anywhere. But since he was caught up in Crown Prince Mohammed bin Salman’s 2017 detention of hundreds of the country’s elite in the Ritz-Carlton Riyadh, he has laid uncharacteristically low.
No longer. Emboldened after Donald Trump was elected and his pal Elon Musk was given unprecedented political power, he’s acting like his old self: hyping investments, posting photos with baby camels and taking his frank views to the airwaves.
In an interview from his top-floor office in Kingdom Centre, a bottle-opener-shaped landmark of the Riyadh skyline, Alwaleed, 70, speaks at his characteristic breakneck pace, eyebrows twitching — reminiscent of a decade ago when he was Wall Street’s go-to guy in Saudi Arabia.
Musk is “de facto vice president and running the show in Washington,” Alwaleed said in the February Zoom call. X, which he helped the world’s richest man buy in 2022, is worth more than investors think given its owner’s new influence, he said.
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