Apple Falls on Trump’s 25% Tariff Vow

Mandeep Singh, Bloomberg Intelligence Senior Tech Industry Analyst breaks down President Trump's latest tariff promises for Apple. Trump threatened Apple Inc. with a tariff of at least 25% if it does not manufacture its iPhones in the US, ramping up pressure on the tech giant to secure more domestic production. He speaks with Bloomberg's Tom Keene and Damian Sassower.

“I have long ago informed Tim Cook of Apple that I expect their iPhone’s that will be sold in the United States of America will be manufactured and built in the United States, not India, or anyplace else,” Trump said in a post on Truth Social on Friday. “If that is not the case, a Tariff of at least 25% must be paid by Apple to the U.S.”

Apple’s stock fell as much as 3.9% after trading opened in New York. Separately Friday, Trump also threatened a 50% tariff on the European Union that would go into effect June 1, which weighed on the broader market.

The president’s demands for US-based manufacturing pose a stark challenge to the company, whose supply chains for its popular phones have been concentrated in China for years. The US lacks the rich ecosystem of Apple suppliers, manufacturing and engineering know-how that — for now — can only be found in Asia.

Apple, which has become a frequent Trump target, didn’t immediately respond to a request for comment on the president’s threat. Earlier this month, the company warned that it would face $900 million in higher costs from tariffs in the current quarter.

Last week, during his trip to the Middle East, Trump said he had asked Apple Chief Executive Officer Tim Cook to stop building plants in India to make devices for the US, pushing the iPhone maker to add domestic production as it pivots away from China.

“I had a little problem with Tim Cook yesterday,” Trump said of his conversation. “He is building all over India. I don’t want you building in India.”

Apple said earlier this year that it plans to spend $500 billion in the US over the next four years, which will include work on a new server manufacturing facility in Houston, a supplier academy in Michigan and additional spending with its existing suppliers in the country.

But that stops short of the full shift to US-based production envisioned by Trump. Moving manufacturing of its signature iPhone and other devices to the US would be an enormous undertaking for the Cupertino, California-based company.

Apple’s biggest FATP facilities — short for final assembly, test and pack-out — are massive and incomprehensible to many people outside of Asia. They are almost towns themselves, with several hundred thousand people, schools, gyms, medical facilities and dormitories. One major iPhone factory, a complex in Zhengzhou, has even been dubbed iPhone City.

Development of new iPhones and other products still starts at Apple’s labs in Silicon Valley. But working with Asia-based component suppliers and other partners begins long before a product actually hits the market. Apple engineers and operations experts spend months or years working closely with Foxconn Technology Group, Pegatron Corp. and other suppliers to customize assembly of new devices.

One popular counterpoint is that Apple should use its cash hoard to buy thousands of acres in the US and create a fully robotic and automated iPhone manufacturing facility. That would remove any human-related challenges from the manufacturing process, but supply chain experts say that is not realistic due to frequently changing demands. Also, much of the manufacturing equipment is made in China.

Escalating pressure on Apple in recent weeks marks a change from the president’s first term, when Cook had leveraged a personal relationship with Trump to win tariff carveouts for Apple products. For investors on Wall Street, it signals the uncertainty surrounding the impact of Trump’s trade policy on one of the world’s most valuable companies.

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