Google's Dominance at Risk As Monopoly Trial Concludes

Justin Teresi Bloomberg Intelligence's Antitrust Litigation & Policy Analyst joins to discuss closing arguments from the Google search case and how this trial could change the fate of search in the US.

Google returned to federal court Friday to fend off the U.S. Justice Department's attempt to topple its internet empire at the same time it's navigating a pivotal shift to artificial intelligence that could undercut its power.

The legal and technological threats facing Google are among the key issues that will be dissected during the closing arguments of a legal proceeding that will determine the changes imposed upon the company in the wake of its dominant search engine being declared as an illegal monopoly by U.S. District Judge Amit Mehta last year.

Brandishing evidence presented during a recent three-week stretch of hearings, Justice Department lawyers will attempt to persuade Mehta to order a radical shake-up that includes a ban on Google paying to lock its search engine in as the default on smart devices and an order requiring the company to sell its Chrome browser.

Google lawyers are expected to assert only minor concessions are needed, especially as the upheaval triggered by advances in artificial intelligence already are reshaping the search landscape, as alternative, conversational search options are rolling out from AI startups that are hoping to use the Department of Justice's four-and-half-year-old case to gain the upper hand in the next technological frontier.

“Over weeks of testimony, we heard from a series of well-funded companies eager to gain access to Google’s technology so they don’t have to innovate themselves,” Lee-Anne Mulholland, Google's vice president of regulatory affairs, wrote in a blog post earlier this month. “What we didn’t hear was how DOJ’s extreme proposals would benefit consumers.”

After the day-long closing arguments, Mehta will spend much of the summer mulling a decision that he plans to issue before Labor Day. Google has already vowed to appeal the ruling that branded its search engine as a monopoly, a step it can't take until the judge orders a remedy.

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