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EU Warns Trump Tariff Threat Dangerous for Transatlantic Trade

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July 14, 2025

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Kriti Gupta, Host of Bloomberg's "The Opening Trade," discusses President Trump's proposed 30% tariff on European goods and how the EU is repositioning its trade strategy in response.

Donald Trump’s proposed 30% tariff on European Union goods is “effectively prohibitive” to transatlantic trade and could warrant retaliation, the bloc’s chief negotiator said.

Briefing reporters in Brussels on Monday before a gathering of trade ministers, Maros Sefcovic warned that counter measures may be on the table as an option to strike back against the US president’s levies.

“The current uncertainty caused by unjustified tariffs cannot persist indefinitely,” he said. “Therefore we must prepare for all outcomes, including — if necessary — well- considered, proportionate counter measures to restore the balance in our transatlantic relationship.”

The trade commissioner for the EU is set to speak with American counterparts later on Monday, following Trump’s warning of tariffs of 30% on its exports to the US starting on Aug. 1.

Sefcovic’s remarks point to the danger of escalation in a standoff over bilateral ties that Brussels officials assess to be the world’s most significant for commerce and investment.

“We feel a huge responsibility for the biggest trading relationship on this planet,” Sefcovic said, stressing that the EU wants a negotiated solution. “We’re showing this enormous patience, enormous creativity to find the solutions,” he added.

Pressure to change tactics is mounting, not least from France. In a toughening of tone, Economy Minister Laurent Saint-Martin, said that the bloc should now be open to a more robust response.

“The priority is for the EU to remain united,” he said. “But obviously the situation since Saturday should lead us to change method. We must present in a concrete and clear way the capacity of the EU to put counter measures on the table, to retaliate.”

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Guests & Subjects Covered

Kriti Gupta HostBloomberg's The Opening TradePresident Trump'sDonald TrumpsEuropean UnionMaros SefcovicFrance InEconomy Minister Laurent Saint-Martin

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