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How YouTube and Tiktok Are Shaping a New Generation of Chefs
Posted
July 27, 2025
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589
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July 27, 2025
589
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7:14Now PlayingJust as athletes watch training videos to improve performance, chefs can now access a vast library on YouTube to hone their craft. After the Food Network premiered 30 years later, home cooks picked up countless tips from the likes of Emeril Lagasse and Bobby Flay. Today almost every social media platform has a wealth of instruction geared toward home cooks (especially if their goal is to get dinner on the table in five minutes using even fewer ingredients). YouTube in particular has been a gold mine for cooks: Monthly uploads of food and drink videos have shot up from 171,000 in January 2024 to 315,000 in June 2025, according to analytics firm Tubular Labs Inc. And in a 2023 post on its Culture & Trends channel, YouTube attributed 80 billion views in the first 11 months of the year to videos from street food heavyweights such as Roy Choi of Los Angeles-based Kogi BBQ. YouTube has become an increasingly useful resource for professional chefs who know what to look for. In recent years, it’s also helped skilled amateurs earn culinary reputations and even open their own restaurants. Bloomberg Pursuits Food Editor Kate Krader and Bloomberg Pursuits Editor Chris Rovzar join Bloomberg Businessweek Daily to discuss this and more.
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