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Tim Cook Greets Customers at NYC Apple Store Ahead of iPhone Launch

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September 19, 2025

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For the past four years, some Apple Inc. customers have been waiting for a fresh design before buying a new iPhone. The time has come for those consumers, with the iPhone 17 Pro, Pro Max and iPhone Air going on sale Friday. In a first since 2020, Apple is rolling out several new iPhone designs. It’s also releasing into stores a new Apple Watch SE, Watch Series 11, Watch Ultra 3 and AirPods Pro 3. Tim Cook, Apple CEO greeted customers outside Apple's NYC flagship ahead of the launch.

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Apple IncPro Pro MaxFriday InWatch UltraAirPods ProTim Cook Apple CEOApple's NYCWatch Bloomberg Radio LIVE

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Tim Cook Greets Customers at NYC Apple Store Ahead of iPhone Launch · Bloomberg Podcasts · Sentinel