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The Ultimate NIL Primer with College Sports Company’s Adam Breneman | The Deal with Alex Rodriguez
Posted
September 25, 2025
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1,106
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29
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September 25, 2025
1,106
29
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33:54Now PlayingIn this episode of The Deal, Alex Rodriguez and Jason Kelly speak with Adam Breneman, founder of The College Sports Company, about the huge amount of money flowing into the business of college football. Breneman tells the hosts all about the new rules around revenue sharing and name, image, and likeness deals in college sports, how student athletes are stepping up to earn their big paydays, and why the future of this lucrative business requires the players to be at the negotiating table.
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When sports, business and culture collide, there’s often a deal to be made. Join Alex Rodriguez and Bloomberg correspondent Jason Kelly as they get the inside track from corporate titans, sports champions and game-changing entrepreneurs on investing, strategy, reinvention and the ones that got away. The Deal with Alex Rodriguez and Jason Kelly is a Bloomberg Podcasts and Bloomberg Originals series that’s passionate, relaxed, insightful and inspirational. If you think you know these icons, prepare to be surprised.
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