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Ep 4: Fertility Care, Meet Sales Targets | IVF Disrupted: The Kindbody Story
Posted
September 30, 2025
Views
412
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6
Engagement
1.46%
September 30, 2025
412
6
1.46%
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40:45Now PlayingKindbody implements quotas requiring doctors to perform more lucrative procedures, internal company documents show In this episode, patients report being pushed toward expensive IVF cycles and questionable add-ons. Reporter Jackie Davalos investigates how financial pressure drove medical decisions at the struggling fertility chain—including one woman's painful and seemingly unnecessary procedure that would leave her questioning everything.
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Hosted by Bloomberg’s Jackie Davalos, IVF Disrupted: The Kindbody Story examines the fertility industry at a time when more people than ever are turning to reproductive technologies. The show builds on Davalos’ previous reporting on Kindbody and IVF’s risky business with new details, firsthand accounts, and behind-the-scenes insights.
Kindbody drew more than $300 million in investment and cultivated a sleek, millennial-friendly brand that won over celebrity backers. But behind the polished exterior, serious clinical problems emerged — there were instances of embryos being mislabeled, lost or accidentally destroyed. The company said these are not unique to Kindbody and that errors happen across the fertility industry.
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