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Apple Loses More AI Talent, But Enters Touch PC Market
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October 16, 2025
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9:00Now PlayingThe Apple executive leading an effort to develop AI-driven web search is stepping down, marking the latest in a string of high-profile exits from the company’s artificial intelligence division. The executive, Ke Yang, is leaving for Meta, according to people with knowledge of the matter. Just weeks ago, he was appointed head of a team called Answers, Knowledge and Information, or AKI. The group is developing features to make the Siri voice assistant more ChatGPT-like by adding the ability to pull information from the web. At the same time, Apple is separately preparing to finally launch a touch-screen version of its Mac computer, reversing course on a stance that dates back to co-founder Steve Jobs. The company is readying a revamped MacBook Pro with a touch display for late 2026 or early 2027, according to people with knowledge of the matter. Bloomberg News Managing Editor for Global Consumer Tech Mark Gurman and Bloomberg Big Tech Team Leader Sarah Frier join Bloomberg Businessweek Daily to discuss. They speak with Carol Massar and David Gura.
Apple Inc. is preparing to finally launch a touch-screen version of its Mac computer, reversing course on a stance that dates back to co-founder Steve Jobs.
The company is readying a revamped MacBook Pro with a touch display for late 2026 or early 2027, according to people with knowledge of the matter. The new machines, code-named K114 and K116, will also have thinner and lighter frames and run the M6 line of chips.
In making the move, Apple is following the rest of the computing industry, which embraced touch-screen laptops more than a decade ago. The company has taken years to formulate its approach to the market, aiming to improve on current designs.
Bloomberg News first reported in January 2023 that Apple was working on a touch-screen MacBook Pro.
The new laptops will feature displays with OLED technology — short for organic light-emitting diode — the same standard used in iPhones and iPad Pros, said the people, who asked not to be identified because the products haven’t been announced. It will mark the first time that this higher-end, thinner system is used in a Mac.
A spokesperson for Cupertino, California-based Apple declined to comment.
Apple shares pared their losses Thursday after Bloomberg reported on the plans. The stock was down 1.2% to $246.32 as of 2:49 p.m. in New York.
The touch-screen MacBook Pro will retain a full trackpad and keyboard — mirroring the approach of PC makers like Dell Technologies Inc., Acer Inc., Lenovo Group Ltd. and Microsoft Corp. That means users won’t have to rely on the touch display if they don’t want to.
For the revamped MacBook Pro, Apple is retiring the “notch” — the cutout at the top of the screen that houses the camera. In its place, the company will adopt a so-called hole-punch design that leaves a display area around the sensor. This will be similar in concept to the Dynamic Island on the iPhone.
The company has also developed a reinforced hinge and screen hardware to prevent the display from bouncing back or moving when touched, a common drawback of existing touch PCs.
Because of the pricier components, the new 14-inch and 16-inch MacBook Pros are likely to cost a few hundred dollars more than current versions. Today’s non-touch models with high-end chips start at $1,999 for the 14-inch version and $2,499 for the larger one.
The current MacBook Pro design dates back to 2021, though Apple refreshed the 14-inch base version with an M5 chip on Wednesday. The company is planning M5 Pro and M5 Max iterations for early 2026 that retain the current look, Bloomberg News has reported.
As of now, Apple isn’t actively developing additional touch-screen Macs. Instead, it’s waiting to see the market’s reaction to the touch version of the MacBook Pro, the people said. This follows a typical strategy for Apple, which offers new features on its top-end devices before bringing them down-market.
For years, Apple resisted the idea of touch-screen Macs, arguing that PCs with the feature were difficult to use and not ergonomic. It instead pushed users who want touch interfaces to buy iPads.
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