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How Barstool's Ex-CEO Built a Brand Amid Controversy | The Deal with Alex Rodriguez and Jason Kelly
Posted
October 17, 2025
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October 17, 2025
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48:29Now PlayingIn this episode of The Deal, Alex Rodriguez and Jason Kelly talk with Erika Ayers Badan, the former chief executive of Barstool Sports and current CEO of Food52, about what she’s learned from leading two “turnaround” companies. Badan tells the hosts how she led a company often laden with controversy, why she’s happy to grow talent that leaves and why she thinks it’s important to fail.
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When sports, business and culture collide, there’s often a deal to be made. Join Alex Rodriguez and Bloomberg correspondent Jason Kelly as they get the inside track from corporate titans, sports champions and game-changing entrepreneurs on investing, strategy, reinvention and the ones that got away. The Deal with Alex Rodriguez and Jason Kelly is a Bloomberg Podcasts and Bloomberg Originals series that’s passionate, relaxed, insightful and inspirational. If you think you know these icons, prepare to be surprised.
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