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True Religion's Denim Disruption Strategy | Bloomberg Businessweek
Posted
October 30, 2025
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October 30, 2025
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11:25Now PlayingFounded in 2002, True Religion emerged onto the Los Angeles denim scene by disrupting the construction of the classic five-pocket jean. With its five-needle thread at two-stitch-per-inch process, the True Religion Super T stitch was instantly recognized for style that was unlike any other denim brand in the world. Today, True Religion is worn by athletes, musicians, artists, and loyal customers alike with the company putting its focus on producing high quality premium denim, sportwear and other apparel for men, women and kids.
Michael Buckley, the CEO of True Religion, discusses the apparel brand's growth strategy and pursuit of becoming a billion-dollar business in the coming years. Michael speaks with Carol Massar and Tim Stenovec on Bloomberg Businessweek Daily.
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Carol Massar and Tim Stenovec bring together the latest news from the world of business and finance and the interesting stories of global technology, politics, economics and more by harnessing the power of Bloomberg Businessweek reporters and editors.
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