Trump Cuts Tariffs on Beef, Coffee to Lower Prices

President Donald Trump issued an order on Friday reducing tariffs on beef, tomatoes, coffee and bananas, a move aimed at lowering costs on groceries as the administration faces pressure from voters to cut prices on everyday goods.

The exemptions would reduce trade levies on the commodities, which the White House said can’t be produced in the US in sufficient quantity to meet domestic demand. Hundreds of food products, including coconuts, nuts, avocados and pineapples were among the products listed by the administration for exemption from tariffs. The tariff breaks are backdated to take effect at 12:01 a.m. New York time on November 13.

The move comes as Trump has pivoted to focusing on affordability measures as voters are growing increasingly wary of the economy under his leadership. It is also a tacit acknowledgment that the president’s tariff policies have added to price pressures on US consumers.

A White House official, who requested anonymity to speak about the executive order, said earlier Friday that the president is following through on his pledge to negotiate trade deals and then adjust levies as needed.

US Trade Representative Jamieson Greer teased the plan Friday, saying that it fits in with Trump’s broader strategy to create tariff exemptions for key goods and sectors.

“Now is the right time to, you know, to release some of these items the president said he was going to release,” Greer said. “This is a natural outgrowth of exactly what the present signaled, and that’s what he’s doing today.”

Trump and senior US officials have pushed back on criticism that his trade policies have increased the cost of living but acknowledge the need to do more to reduce high prices that have frustrated voters for years. Trump has regularly praised the merits of tariffs, saying he believes the import taxes are offset in part by sellers’ price reductions, blunting the effect on consumers.

Candidates from Trump’s Republican party last week lost several high-profile state and local races where rivals stressed policies aimed at addressing affordability concerns.

A White House official, who requested anonymity to speak about the executive order, said earlier Friday that the president is following through on his pledge to negotiate trade deals and then adjust levies as needed.

US Trade Representative Jamieson Greer teased the plan Friday, saying that it fits in with Trump’s broader strategy to create tariff exemptions for key goods and sectors.

“Now is the right time to, you know, to release some of these items the president said he was going to release,” Greer said. “This is a natural outgrowth of exactly what the present signaled, and that’s what he’s doing today.”

Trump and senior US officials have pushed back on criticism that his trade policies have increased the cost of living but acknowledge the need to do more to reduce high prices that have frustrated voters for years. Trump has regularly praised the merits of tariffs, saying he believes the import taxes are offset in part by sellers’ price reductions, blunting the effect on consumers.

Candidates from Trump’s Republican party last week lost several high-profile state and local races where rivals stressed policies aimed at addressing affordability concerns.

Beef Prices

The reprieve on beef comes after Trump said the US would boost purchases from Argentina, sparking backlash from ranchers and farm-state Republicans. Consumer prices have soared to records amid a shrinking domestic cattle herd. Resilient demand, though, keeps the country increasingly reliant on foreign shipments to fill the gap.

Coffee prices have skyrocketed too, with the futures market recently hitting a fresh record after US tariffs on Brazil stalled the trade in those goods between the two countries. American purchases of Brazilian beans dropped more than 50% from August to October with the levies in effect, according to Brazilian industry group Cecafé. Domestic coffee production is negligible, and the few US growers had also expressed concerns that high prices could dampen demand for their products.

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