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Student Loan Debt Strains Millennial Spending-Power
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December 2, 2025
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December 2, 2025
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6:05Now PlayingMeredith Whitney, CEO at Meredith Whitney Advisory Group, discusses how the lower end consumer is entering a second recession with no access to liquidity or credit buffers.
Black Friday has supplanted Cyber Monday in online spending growth for the second year in a row, according to Adobe Inc., with deal-hunting consumers getting an early start on their holiday shopping.
US shoppers spent $14.25 billion online during Cyber Monday, up 7.1% from a year ago, compared with a 9.1% increase on Black Friday. The firm said spending in the five-day period from Thanksgiving to Cyber Monday totaled $44.2 billion, up 7.7% from a year ago.
“Competitive and persistent deals throughout Cyber Week pushed consumers to shop earlier, creating an environment where Black Friday now challenges the dominance of Cyber Monday,” said Vivek Pandya, lead analyst at Adobe Digital Insights.
More than half of consumers shopped exclusively or mostly online during the five-day period, according to a survey released Tuesday by the research firm Numerator. That was good news for Amazon.com Inc., which attracted 87% of those surveyed, followed by Walmart Inc., according to Numerator. China-linked online discounters Temu and Shein, heavily exposed to the May closing of a tariff loophole on small packages, lost momentum.
Cyber Monday remains the biggest online spending day of the year at $14.25 billion, with Black Friday narrowing the gap at $11.8 billion.
Shoppers started out slower than expected on Cyber Monday but ramped up as the day progressed.
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