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Why Prediction Markets Should Scare Sports Leagues | Bloomberg Business of Sports
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December 20, 2025
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December 20, 2025
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51:37Now PlayingJoin Vanessa Perdomo and special guest host Bloomberg US sports business reporter Randall Williams for a look at some of the latest headlines and stories in the business of sports.
On this episode, hear from:
Bloomberg News municipal finance reporter Maxwell Adler his reporting on the son of one-time bond king Bill Gross joining NBA star Russell Westbrook in backing a new entertainment district in Oklahoma City anchored by a new soccer stadium.
Bloomberg News US sports business reporter Ira Boudway on his story detailing the enormous growth of prediction markets like Kalshi and Polymarket in the world of sports - and why sports leagues and regulators should be wary.
Dr. James Borchers, President and CEO of the US Council for Athletes' Health and the first Chief Medical Officer for the Big Ten Conference on the challenges in keeping athletes healthy while they face pressure to perform
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Michael Barr, Scarlet Fu and Mike Lynch follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.
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Bloomberg Business of Sports
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