Bets on Maduro, Jesus Show Promise and Risks of Prediction Boom

Prediction platforms pitch themselves as tools for insight, but eye-catching bets on real-world events are raising questions about access, integrity and regulation. The markets represent nothing less than a rebuilding of capitalism from the inside out. What they possess, their promoters say, is an unprecedented ability to churn out intelligence on everything from corporate power struggles to geopolitical standoffs, like the one that triggered the toppling of Venezuelan President Nicolás Maduro — and a windfall for one gambler who placed a series of well-timed bets. Prediction markets giants Polymarket and Kalshi — the industry’s pioneers — are harnessing at massive scale the raw gambling mania underpinning it all to deliver an information hack for the modern economy. Bloomberg News Cross-Asset Reporter Denitsa Tsekova and Bloomberg News Financial Regulation Reporter Lydia Beyoud join Bloomberg Businessweek Daily to discuss. They speak with Carol Massar and Tim Stenovec.

Even in the age of AI and cryptocurrencies, industries promoted breathlessly by hype merchants, the superlatives tossed around by the creators of the prediction-markets boom stand out. As the year drew to a close, one founder declared that the markets had become “the most accurate thing we have as mankind right now.” Another promised that they would, in the not-so-distant future, “financialize everything.”

And so the pitch goes, across Wall Street and Silicon Valley, day after day: Prediction markets represent nothing less than a rebuilding of capitalism from the inside out. What they possess, their promoters say, is an unprecedented ability to churn out intelligence on everything from corporate power struggles to geopolitical standoffs, like the one that triggered the toppling of Venezuelan President Nicolás Maduro — and a windfall for one gambler who placed a series of well-timed bets.

The raw gambling mania underpinning it all, the founders say, is not some dangerous vice that needs to be kept in check. Rather, it’s the secret sauce that Polymarket and Kalshi — the industry’s pioneers — are harnessing at massive scale, around the clock, to deliver an information hack for the modern economy.

Traditional financial firms have bought in — CME Group Inc., Intercontinental Exchange Inc., and Cboe Global Markets, among them — committing billions of dollars to the industry. In turn, the valuations of both Kalshi and Polymarket doubled numerous times over the course of 2025, leaving each of them worth over $10 billion. The financiers explain their excitement by pointing to a vision of markets with a civic purpose, giving ordinary people a way to hedge against the political, economic and corporate shocks that govern modern life.

Yet that high-minded vision masks a more awkward reality.

For every contract tied to a war or an election or a storm, there are scores hinging on whether the Atlanta Hawks beat the New Orleans Pelicans on Wednesday night, what South Park characters will say in the next episode, or whether Jesus Christ will return in 2026. (Those who bet against the Lord’s return in 2025 cashed in last week.)

The markets are often thin enough that a single trader can move prices designed to reflect collective insight, especially when armed with inside information. That tension sharpened abruptly over the weekend: A trader on Polymarket made nearly $400,000 betting on the capture of Nicolás Maduro, with the biggest trades placed just before President Donald Trump publicly announced the military operation. The episode ricocheted through markets and policy circles, turning what had been a niche concern about insider trading into a potential political problem.

Evenfar-flung markets reacted: the odds of Trump acquiring Greenland by year’s end jumped from 6% to 11% on Polymarket, while bets on Ayatollah Ali Khamenei being removed from power in Iran by this summer rose from 19% to 35% — a reminder of how prediction markets can move in real time, even when Wall Street is dark, offering traders both spectacle and signal.

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