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Using AI to Find Investing Stories with Perscient Co-Founder Ben Hunt | Masters in Business

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January 10, 2026

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Barry speaks with Ben Hunt is president and co-founder of Perscient, an AI research firm and software company that pioneered the use of language models and unstructured data analysis for investment strategies. They discussed how emerging narratives move a market, and how AI has revolutionized Perscient's computing power.

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Bloomberg Radio host columnist Barry Ritholtz looks at the people and ideas that shape markets, investing and business.

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