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LIV Golf Plans to Sell Stakes in Franchises for First Time | Bloomberg Business of Sports
Posted
January 30, 2026
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142
January 30, 2026
142
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38:14Now PlayingJoin hosts Vanessa Perdomo, Damian Sassower and Michael for a look at some of the latest headlines and stories in the business of sports.
LIV Golf is looking to sell minority stakes in its teams for the first time, targeting valuations of as much as $300 million, according to people familiar with the situation.
The Saudi-backed golf league is looking to sell stakes to new investors in two teams later this year and has hired Citigroup Inc. to run the sale process, the people said, asking not to be named discussing private information.
A control sale for one of the teams is also an option, said one of the people. The names of the two teams could not be immediately be learned. Representatives for LIV Golf and Citigroup declined to comment.
On this episode, hear from:
Randall Williams, Bloomberg News Sports Reporter
Tennis Australia's chief commercial officer, Cedric Cornelius
Amy Trask, CBS Sports Analyst and Author of "You Negotiate Like A Girl"
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Michael Barr, Scarlet Fu and Mike Lynch follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.
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