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Colleges Hunt New Sponsor Deals After NCAA Allows Ads on Jerseys
Posted
February 4, 2026
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6:37Now PlayingA vote Friday to allow advertisements on college sports uniforms opened a new revenue stream for athletic departments, as schools look to generate tens of millions of dollars to cover the rising costs of paying student athletes. Kevin White Former Vice President and Director of Athletics at Duke University and Bloomberg's Janet Lorin joins to discuss.
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