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Hasbro’s ‘Magic: The Gathering’ Sales Soar on Popular Tie-Ins
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February 10, 2026
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5:23Now PlayingLindsay Dutch, Bloomberg Intelligence Consumer Hardlines Senior Analyst, breaks down Hasbro earnings.
Hasbro Inc. more than doubled year-over-year revenue from its popular card game Magic: The Gathering in the fourth quarter.
Tie-ins from beloved franchises like Avatar: The Last Airbender and Final Fantasy contributed to Magic’s $502.4 million in revenue in the fourth quarter, the company said Tuesday. The game brought in $1.72 billion in revenue across all of 2025 — roughly 37% of Hasbro’s total sales for the year.
On Tuesday, the company announced a $1 billion share buyback program.
Chief Financial Officer Gina Goetter said Magic was to thank, in part, for the toymaker’s 14% full-year revenue growth. “2025 reflected strong operational execution, driven by progress on our transformation and cost savings initiatives,” she said in a press release, adding that the Wizards of the Coast and Digital Gaming division was a “standout” anchored “by record Magic revenue.”
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