TikTok Provides Boost for 100-Year-Old Food and Beverage Manufacturer | Bloomberg Businessweek
February 25, 2026
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11:20Now PlayingTikTok Provides Boost for 100-Year-Old Food and Beverage Manufacturer | Bloomberg Businessweek
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as posted by the channelThe Jel Sert Company is a family-owned business that has been at the forefront of innovation in the food and beverage industry since 1926. Jel Sert's products include dessert mixes, drink mixes, and freezer bars, and are made exclusively in West Chicago, Illinois.
Ken Wegner is President of The Jel Sert Company. The grandson of Jel Sert founders Charles and Lillian Wegner, Ken grew up in the business and has worked at the company since 1985, helping steward beloved brands while expanding Jel Sert’s community impact, and growing its workforce to more than 1,400 employees. He discusses the firm's recent expansion within West Chicago, as well as how real-time searches and social data from platforms like TikTok are guiding new flavor development and brand partnerships for Jel Sert. Ken speaks with Carol Massar and Tim Stenovec on Bloomberg Businessweek Daily.
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Carol Massar and Tim Stenovec bring together the latest news from the world of business and finance and the interesting stories of global technology, politics, economics and more by harnessing the power of Bloomberg Businessweek reporters and editors.
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