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AI Allows Oura Ring to be 'Proactive Health Companion,' Says Chief Product Officer
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March 12, 2026
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March 12, 2026
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4:42Now PlayingHolly Shelton, chief product officer for Oura Health, said that the addition of AI into Oura's health tracking allows for wearable health devices to be a true 'proactive health companion' rather than a simple tracking system. Shelton said that the data provided can help women deal with female-specific health concerns.
Oura Health Oy is buying a gesture-recognition startup, setting up the company to eventually add such controls to its popular line of smart rings.
Oura said it is acquiring Helsinki-based Doublepoint Technologies Oy, which specializes in technology that allows users to control wearable devices with small hand movements using a combination of artificial intelligence and biometric data. The purchase will guide future versions of Oura’s smart rings, where hand gestures could play a central role to the experience, along with possibly voice control, Chief Executive Officer Tom Hale said in an interview. Terms of the deal were not disclosed.
“This is about a core capability that we can imagine as AI and different kinds of modalities and user interaction, as gestures become more and more important,” Hale said. But, he cautioned, “it’s not like something’s happening tomorrow or in the near term.”
The acquisition follows a blockbuster year for the smart ring category, and for Oura in particular. The Finnish startup, which introduced its smart ring in 2015, was valued at about $11 billion last fall following its latest funding round. The broader segment saw a nearly 51% jump in shipments in 2025, according to market researcher IDC, with Oura as the category leader. Hale said in September that the company was targeting more than $1.5 billion in sales for 2026.
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