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Maximizing Luck: Masters in Business with Judd Kessler | Masters in Business
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March 28, 2026
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1:14:06Now PlayingBarry speaks with Judd Kessler, author of Lucky by Design: The Hidden Economics You Need to Get More of What You Want, and a professor at The Wharton School of the University of Pennsylvania. They discuss his research into the hidden markets that allocate value to desirable things such as restaurant reservations. They also Judd's research into how couples allocate their resources within a relationship and possible alternate ways to distribute concert tickets.
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Bloomberg Radio host columnist Barry Ritholtz looks at the people and ideas that shape markets, investing and business.
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