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BONUS: ユニクロ・柳井正氏を直撃、アメリカ内陸部への執念と後継者 | Big Take Asia
Posted
April 8, 2026
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April 8, 2026
467
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17:03Now Playing日本のアパレル王者、ユニクロ。アジアや米国の沿岸部で成功を収めた同社が、今まさに挑もうとしているのが、ブランド認知がまだ低い「フライオーバー・カントリー（内陸部）」と呼ばれる広大なエリアです。ここを制覇することは、創業者の柳井正氏にとってグローバルNo.1への「最後の難関」を意味します。
今回のエピソードでは、テキサス州ダラスの店舗取材に加え、銀座の旗艦店で柳井氏の買い物に同行した様子を披露。柳井氏本人のインタビュー音声を交え、なぜこのエリアを攻略しようとしているのか、そしてなぜ経営の第一線に留まり続けるのか、その真意に迫ります。
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