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New York City FC CEO Brad Sims on the World Cup | Bloomberg Business of Sports

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April 10, 2026

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Join host Vanessa Perdomo and Michael Barr for a look at some of the latest headlines and stories in the business of sports.

New York City Football Club CEO Brad Sims speaks with Vanessa Padermo.

They discussed his thoughts on the World Cup.

Brad also talked about new developments for his team’s upcoming brand new stadium.

On this episode, we also hear from:

- Ann Liguori, Award-winning sports broadcaster and host of Talking Golf, on The Masters.

- Randall Williams, Bloomberg US Sports Business Reporter, on women’s basketball and what we should be looking out for ahead of the WNBA draft on Monday

See omnystudio.com/listener () for privacy information.

Michael Barr, Scarlet Fu and Mike Lynch follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.

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Bloomberg Business of Sports

Guests & Subjects Covered

Vanessa PerdomoMichael BarrVanessa Padermo TheyWorld Cup BradAnn Liguori Award-winningTalking GolfThe MastersMonday See

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New York City FC CEO Brad Sims on the World Cup | Bloomberg Business of Sports · Bloomberg Podcasts · Sentinel