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Brooks Apparel 'Resonating' With Chinese Runners, Says CEO Dan Sheridan
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May 1, 2026
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10:47Now PlayingDan Sheridan, CEO of Brooks Running, said that his company is resonating with runners in China as the activewear brand grew over a 130% in the region. Sheridan said that while China remains a small percentage of Brooks' business, the 'everyone's a runner' positioning and multi-use clothing consumers can wear off the run is driving growth. Sheridan joined Bloomberg Businessweek from the floor of the Berkshire Hathaway shareholder conference in Omaha.
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