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LIV Golf Seeks New Investors, Brooks Running CEO Dan Sheridan | Bloomberg Businessweek
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May 2, 2026
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LIV Golf is hunting for new investors after Saudi Arabia ended its ongoing financial support for the loss-making league that briefly challenged the PGA Tour’s supremacy.
In a statement Thursday, LIV Golf announced it had appointed a new board led by turnaround consultants Gene Davis and Jon Zinman and is looking for talks with prospective global investors to help continue the league.
Following weeks of speculation, Saudi Arabia’s Public Investment Fund publicly confirmed its decision to stop funding LIV after the 2026 season, which is scheduled to end in August.
Today’s episode features:
Randall Williams, Bloomberg News US Sports Business Reporter
Christina Stembel, Farmgirl Flowers Founder & CEO on one week out from Mother’s Day
Chris Rovzar, Bloomberg Pursuits Editor on feature: There’s Never Been This Much Pressure for Men to Look Good at 60
Dan Sheridan, Brooks Running CEO
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